Applying Behavioral Science to Behavior Change Communication: The Pathways to Change Tools
Identifieur interne : 000D23 ( Main/Exploration ); précédent : 000D22; suivant : 000D24Applying Behavioral Science to Behavior Change Communication: The Pathways to Change Tools
Auteurs : Joseph Petraglia ; Christine Galavotti [Géorgie (pays)] ; Nicola Harford [Zimbabwe] ; Katina A. Pappas-Deluca [Géorgie (pays)] ; Maungo Mooki [Botswana]Source :
- Health Promotion Practice [ 1524-8399 ] ; 2007-10.
Descripteurs français
- Wicri :
- topic : Santé publique, Santé génésique.
English descriptors
- KwdEn :
- American journal, Behavior change, Behavior change communication, Behavior change ideas, Behavioral, Behavioral change, Behavioral ecology, Behavioral intervention, Behavioral objective, Behavioral objectives, Behavioral research, Behavioral science, Behavioral theory, Behavioral trajectory, Board game, Board game phase, Change chart, Change game, Change tools, Change training tools, Christine galavotti, Creative process, Creative writers, Data summary grid, Data summary grids, Disease control, Facilitator, Formative assessment, Galavotti, Global health communication, Grid, Guide scriptwriters, Health promotion practice october, Lawrence erlbaum, Macro, Macro chart, March strategy, Maungo mooki, Medical facilities, Micro, Micro process, Modeling, Mopani junction, Nicola harford, Outcome expectation, Pathway, People change, Personal barrier, Petraglia, Priority population, Process evaluation, Public health, Reproductive health, Scriptwriter, Scriptwriting, Scriptwriting process, Serial drama, Serial dramas, Setback cards, Social dimension, Social facilitation, Speech acts, Storyline, Team character, Team lands, Trajectory, Transtheoretical model, Urban focus group.
- Teeft :
- American journal, Behavior change, Behavior change communication, Behavior change ideas, Behavioral, Behavioral change, Behavioral ecology, Behavioral intervention, Behavioral objective, Behavioral objectives, Behavioral research, Behavioral science, Behavioral theory, Behavioral trajectory, Board game, Board game phase, Change chart, Change game, Change tools, Change training tools, Christine galavotti, Creative process, Creative writers, Data summary grid, Data summary grids, Disease control, Facilitator, Formative assessment, Galavotti, Global health communication, Grid, Guide scriptwriters, Health promotion practice october, Lawrence erlbaum, Macro, Macro chart, March strategy, Maungo mooki, Medical facilities, Micro, Micro process, Modeling, Mopani junction, Nicola harford, Outcome expectation, Pathway, People change, Personal barrier, Petraglia, Priority population, Process evaluation, Public health, Reproductive health, Scriptwriter, Scriptwriting, Scriptwriting process, Serial drama, Serial dramas, Setback cards, Social dimension, Social facilitation, Speech acts, Storyline, Team character, Team lands, Trajectory, Transtheoretical model, Urban focus group.
Abstract
Entertainment-education (EE) is a popular vehicle for behavior change communication (BCC) in many areas of public health, especially in the developing world where soap operas and other serial drama formats play a central role in encouraging people to avoid risky behavior. Yet BCC/EE developers have been largely unable to integrate behavioral theory and research systematically into storylines and scripts, depending instead on external, technical oversight of what should be an essentially local, creative process. This article describes how the Modeling and Reinforcement to Combat HIV/AIDS project at the Centers for Disease Control and Prevention has developed a set of tools through which creative writers can exercise greater control over the behavioral content of their stories. The Pathways to Change tools both guide scriptwriters as they write BCC/EE storylines and help project managers monitor BCC/EE products for theoretical fidelity and sensitivity to research.
Url:
DOI: 10.1177/1524839907301402
Affiliations:
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change</term><term>Behavioral ecology</term><term>Behavioral intervention</term><term>Behavioral objective</term><term>Behavioral objectives</term><term>Behavioral research</term><term>Behavioral science</term><term>Behavioral theory</term><term>Behavioral trajectory</term><term>Board game</term><term>Board game phase</term><term>Change chart</term><term>Change game</term><term>Change tools</term><term>Change training tools</term><term>Christine galavotti</term><term>Creative process</term><term>Creative writers</term><term>Data summary grid</term><term>Data summary grids</term><term>Disease control</term><term>Facilitator</term><term>Formative assessment</term><term>Galavotti</term><term>Global health communication</term><term>Grid</term><term>Guide scriptwriters</term><term>Health promotion practice october</term><term>Lawrence erlbaum</term><term>Macro</term><term>Macro chart</term><term>March strategy</term><term>Maungo mooki</term><term>Medical facilities</term><term>Micro</term><term>Micro process</term><term>Modeling</term><term>Mopani junction</term><term>Nicola harford</term><term>Outcome expectation</term><term>Pathway</term><term>People change</term><term>Personal barrier</term><term>Petraglia</term><term>Priority population</term><term>Process evaluation</term><term>Public health</term><term>Reproductive health</term><term>Scriptwriter</term><term>Scriptwriting</term><term>Scriptwriting process</term><term>Serial drama</term><term>Serial dramas</term><term>Setback cards</term><term>Social dimension</term><term>Social facilitation</term><term>Speech acts</term><term>Storyline</term><term>Team character</term><term>Team lands</term><term>Trajectory</term><term>Transtheoretical model</term><term>Urban focus group</term></keywords><keywords scheme="Teeft" xml:lang="en"><term>American journal</term><term>Behavior change</term><term>Behavior change communication</term><term>Behavior change 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ident="en">en</language></langUsage></profileDesc></teiHeader><front><div type="abstract" xml:lang="en">Entertainment-education (EE) is a popular vehicle for behavior change communication (BCC) in many areas of public health, especially in the developing world where soap operas and other serial drama formats play a central role in encouraging people to avoid risky behavior. Yet BCC/EE developers have been largely unable to integrate behavioral theory and research systematically into storylines and scripts, depending instead on external, technical oversight of what should be an essentially local, creative process. This article describes how the Modeling and Reinforcement to Combat HIV/AIDS project at the Centers for Disease Control and Prevention has developed a set of tools through which creative writers can exercise greater control over the behavioral content of their stories. The Pathways to Change tools both guide scriptwriters as they write BCC/EE storylines and help project managers monitor BCC/EE products for theoretical fidelity and sensitivity to research.</div></front></TEI><affiliations><list><country><li>Botswana</li><li>Géorgie (pays)</li><li>Zimbabwe</li></country></list><tree><noCountry><name sortKey="Petraglia, Joseph" sort="Petraglia, Joseph" uniqKey="Petraglia J" first="Joseph" last="Petraglia">Joseph Petraglia</name></noCountry><country name="Géorgie (pays)"><noRegion><name sortKey="Galavotti, Christine" sort="Galavotti, Christine" uniqKey="Galavotti C" first="Christine" last="Galavotti">Christine Galavotti</name></noRegion><name sortKey="Galavotti, Christine" sort="Galavotti, Christine" uniqKey="Galavotti C" first="Christine" last="Galavotti">Christine Galavotti</name><name sortKey="Pappas Deluca, Katina A" sort="Pappas Deluca, Katina A" uniqKey="Pappas Deluca K" first="Katina A." last="Pappas-Deluca">Katina A. Pappas-Deluca</name><name sortKey="Pappas Deluca, Katina A" sort="Pappas Deluca, Katina A" uniqKey="Pappas Deluca K" first="Katina A." last="Pappas-Deluca">Katina A. Pappas-Deluca</name></country><country name="Zimbabwe"><noRegion><name sortKey="Harford, Nicola" sort="Harford, Nicola" uniqKey="Harford N" first="Nicola" last="Harford">Nicola Harford</name></noRegion><name sortKey="Harford, Nicola" sort="Harford, Nicola" uniqKey="Harford N" first="Nicola" last="Harford">Nicola Harford</name></country><country name="Botswana"><noRegion><name sortKey="Mooki, Maungo" sort="Mooki, Maungo" uniqKey="Mooki M" first="Maungo" last="Mooki">Maungo Mooki</name></noRegion><name sortKey="Mooki, Maungo" sort="Mooki, Maungo" uniqKey="Mooki M" first="Maungo" last="Mooki">Maungo Mooki</name></country></tree></affiliations></record>Pour manipuler ce document sous Unix (Dilib)
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